Qualitative Data
It is information which is gathered from conducting interviews, observations and is written down in the form of words. May include detailed descriptions of situations, events, people, interactions, observed behaviors, and people’s own thoughts about their experiences, attitudes, and beliefs
Quantitative Data
It is information which is gathered in numbers, and focuses on things that are numbered or can be counted or categorised. Using close-ended questions where participants have a limited number of answers to choose from.
Psychographic Data
Psychographic data is the study of personality, values, attitudes, interests, and lifestyles. This data focuses on interests, activities and opinions of a particular audience. It can be valuable when looking at certain fields such as; Marketing, demographics, opinion and social research.
Demographic Data
Demographic data are the characteristics of a certin audience, including sex, age, family medical history and other characteristics which could be vital to understanding a person or company's audience.
No comments:
Post a Comment