1st Draft

This is my first Draft of my video. I am aware it isn't much but I had only done around 20 secs of the beginning and the end so I chose to upload the beginning.

Christmas shooting plan and Schedule

Over the christmas period, I will be aiming to film the majority of my music video. I will also aim to reshoot some footage of Pastel Jack performing and be aiming to get mroe footage of the lead singer performing to the camera

28th December - shooting the forest scene, Tea party scene and execution scene
29th December - shooting Queens bedroom
30th December - Reshooting Pastel Jack

Costume Plans

Alice - House section - Dark blue top, Dark jeans, hair down, blue eyeshadow

 

 

        - Wonderland - Blue top, jeans, dolly shoes, hair down, blue eyeshadow
 

 

Red Queen - Red dress with black hearts all over it, Rosie's natural hair

                   pinned up, Red make-up
 

 

 

Boyfriend - contrasting colour scheme to show different aspects of personality,

                 modern clothes
 

Hatter - Hooded jacket with coloured patches all over it, Shirt under jacket and
            maybe a tie of some sort trousers that are too short, one stripey sock,
            one plain sock, and odd shoes, Bright Purple hat with yellow ribbon
            around it and spiky wig that sticks out under his hat, vibrant make-up

 

Knight - Dark colours, leather jacket, dark jeans, dark shoes

Album/Song Titles and Artist Name Idea

I am aiming for an Alice In Wonderland theme throughout all my texts. Therefore, the choices I have made all have individual references to all the different forms of Alice In Wonderland.

Artist Name Ideas
Gallymoggers - An 'Outlandish' term for crazy people
Salazen Grum - The land where the Red Queen's palace is
The Hatters - A reference to the Mad Hatter

Songs Name Ideas
Oraculum - The Calender within Wonderland
Wishful Thinking - An ingrediant to make the potion that makes Alice shrink
Red vs White - Reference to the two queens
I'm At Witzend - The land where the Mad Hatter's home is
Six Impossible Things - What Alice used to motivate herself to kill the
                                   Jabberwocky
Following the White Rabbit
We're All Mad Here - A quote from the Cheshire Cat

Album Name Ideas
Welcome to Madness
Upelkuchen - The cake that Alice eats to make her grow
Marmoreal - The land where the White Queen's palace is
Welcome to Underland - The proper name for Wonderland
I'm At Witzend
Following the White Rabbit
We're All Mad Here

15th December Shooting Plan

This Saturday I will be aiming to shoot the majority of my music video. I will be aiming to shoot the forest, tea party and execution moments at the forest near the Humber Bridge. Then I will be reshooting the pieces of footage that I have already shot at my house. My mum will be driving us to and from the locations. Rosie (the girl who is playing Alice and the Queen) is working on Saturday up to half 1 so my mum will be taking us as soon as she gets out of work, so we will be aiming to start shooting at around 2 o'clock ideally.

Theories That I Have Incorporated Into My Research

Ferdinand De Saussure

Structural Criticisms of Semiology (the science of signs)

Create meaning by structure & understanding

Cultural meaning causes signs to mean the concept

 

Technical Codes & Conventions - Mise-en-scene

                                             - Sound

                                             - Cinematography

                                             - Editing

 

Visual Imagery - Colours

                      - Poses

                      - Camera shots

                      - Costume

 

Ideology - Values & beliefs of society at the time

 

Within my final project I have thought carefully about the use of colours in terms of portraying the different personalities of each character and how they are meant to be seen by the audience. For example, the boyfriend is wearing black and white to show the different sides to his personality which shows that he can't be totally trusted because he has a dark side to his personality. Also, Alice is wearing blue which is stereotypically associated with the character Alice in the stories, but I have chosen this because it is an innocent colour and shows her immaturity.

Sven Carlsson
A type of performance is a televised bard. He or she is a modern bard singing banal lyrics using television as a medium. The televised bard is a singing story-teller who uses actual on-screen image instead of inner, personal image. The greatest bards create audio-visual poetry.

In my final project I have used my main characters as the story tellers within my video. They are retelling the story of Alice in Wonderland and I am aiming to get a local band to perform the song and represent the band. On my digipak, I will be using pictures that I took from a concert of the real band. Whereas, on my digipak advert I will use an image that will represent both the band, song and album. This is because it will continue the theme of Wonderland throughout all the texts.

Claude Levi-Strauss Ideas about narrative amounts to the fact that he believed all stories operated to certain clear binary opposite e.g. good vs evil, black vs white, rich vs poor etc. The importance of these ideas is that essentially a complicated world is reduced to a simple either/or structure. Things are either right or wrong, good or bad. There is no inbetween.

In my final project, I have based my ideas on the good vs evil and black vs white side of Claude's theory by saying that Alice at the beginning is wearing a light colour to represent the innocent side of her personality. Whereas, the Red Queen and the Dark Knight are wearing dark because they are meant to be seen as the villains within the story

Theme of my music Video

The theme behind my music video is of growing up emotionally as the Alice that we see when she enters Wonderland and who is seen as the protagonist of the story represents the childish and immature side of Alice who believes that everything is fun and games which is soon shot down when she realises that the Dark Knight has killed the Mad Hatter. Whereas, the Red Queen is the side of Alice that is the mature, adult one who knows what to do and that is who Alice fully becomes at the end of the video which results in her breaking up with her boyfriend.

Digipak Templates

 

These are the templates that I have found for my digipak, which will include my pictures from the Shinedown concert and I may create a front cover to be based upon the song that I have used. The net I have found will be the main template that I wil use but add another disc to it.

Examples of Adverts for Digipaks

 

 

By looking at these adverts for digipaks I have found that most of them have an image of the digipak actually one the advert apart from the Foo Fighters on which just includes the digipaks main image as the advertisement. I also noticed that it generally includes indications of well known songs that are in it. If the band has a logo, it is usually displayed somewhere on the advertisement to give it a sense of identity and familiarity.

Examples of Digipacks

By looking at these digipaks from different genres of music I have found a few similarities within them. They all seem to consist of at least 1 CD which has the music and some others have another CD for the videos. They all have different shots of the artist on the different sections. They also seem to include a booklet within it. I will aim to incorporate most of these into my digipak.

Filming Issues

Currently I have found it difficult to start filming, this is due to the fact that the person that is playing Alice has such a busy schedule with college work and her part-time job and she is the person that is predominately in the video so it is hard to find a time that we both have time to film together since it is too late to find a replacement. Also, I still have yet to find the location for the Queens Bedroom from which she is watching Alice and the Hatter.

Other Music Videos

 

Shinedown - The Crow and the Butterfly

 

When looking at some other Shinedown videos I have found that they always seem to have shots of the band singing into the camera. This is an aspect that I will try to put inside my music video by asking a local band to learn the song and I will video them playing. Although I do have some videos that I took when I went to see them live I am unable to use them because they didn't sing the song I'm using.

 

 

30 Seconds to Mars - The Kill

 

 

Green Day - Jesus of Suburbia

 

When comparing some of the Shinedown music videos to other alternative rock narrative music videos I have found some similarities that I am hoping to put within my music video. I have found that they all have an aspect of the artist performing the song in some way. I have also found that they focus predominately on the narrative and just cut to the performer at certain times throughout the video. This is an aspect that I am going to try to incorporate into my music video, however, the band that I have asked said that them learning the song would take longer than the deadline for my 1st draft.

Possible Pictures for Ancillary texts

I recently went to see the band whose song I am basing my music video on so I thought I could use some of the pictures that I took for my ancillary texts



Pictures of the Drumkit which I was hoping to use for the album cover and on the CD itself

I was hoping to use this one for the picture behind the CD itself

I was hoping to put this on the side of the album with the song list on it.

Health & Safety Production Assessment

Cast List

Cast

Rosie Cappleman: Make-up Artist, Alice & Red Queen

Ryan Smith: Boyfriend, Black Knight & Mad Hatter

Pastel Jack as Shinedown

Current Video Idea

I am having to change my music video idea because the person who was supposed to playing my main character has a busy schedule so I wouldn't be able to get the time for all my cast to be together to be able to film the sections with her in it.

My original idea was that I was going have Alice having an argument with her boyfriend which results in him hitting her and when she falls into Wonderland the Mad Hatter and the Black Knight was supposed to represent the different sides of the boyfriend that she is now aware of. Also, the Red Queen was supposed to be the girl that the boyfriend has been cheating on Alice with which we find out later. At the end we see that her boyfriend tries to ring her to apologise and she deletes his number off her phone to give the impression that she doesn't want to be with him anymore.

However, due to having to change my story, my idea is still that Alice has an argument with her boyfriend and the Mad Hatter and Black Knight represent the different sides to the boyfriends personality however the Red Queen now represents the different side to Alice and how she has to overcome that part of her personality that depends on the boyfriend to do everything for her in order to turn into someone that is strong enough to break up with him. My video still has a dark theme around it because of the twist in the storyline.

Animatic

Story Board