Thursday 27 September 2012

Production Plan

Deadline date: Monday 8th October 4:00pm

Props

India - Head dress and shirt
Me - Song for playback
Jen - Shawl and ask friends who have frees when we have media if they will be in the film
Nadia - finding people to film

Plan
27/09 - Sort out schedule
28/09 - Start filming in the lesson on the back field if the weather is right, if not then greenroom. Jen and me can start editing 5th period in the editing suite. Meeting outside Library
01/10 - Lesson 4 after lunch filming outside on the back field. During media lesson, half of us carry on filming and half of us do editing in the editing suite.
02/10 - Jen and me editing after lunch in the editing suite.
03/10 - LAST DAY OF FILMING! after lunch we all have frees (apart from Jen who is at physio) therefore we'll meet to edit the film.
04/10 - Jen and me have a free 3rd lesson to do some editing.
05/10 - All available during lesson and last lesson
08/10 - DEADLINE AT 4! Adding final adjustments during the lesson

We are unable get together and film at weekends because we all live too far from each other and all have other commitments over the weekend that we would have given ourselves to film.

In order to ensure constant contact, we all have each others student numbers and mobile numbers so we can make sure that we all have done some work.

Choices of Location


 Back of field
 
 Back of Field
 
 Grassy Area at Pond
 
 Grassy Area at Pond

Monday 24 September 2012

Deconstruction & Reconstruction of Media Text

For my Deconstruction text we have chosen Florence and the Machine's Rabbit Heart. We will be focusing on recreating the first 30 seconds of the music video as accurately as possible. In my group there are:

Philippa Branton = Director
Jen Wilson = Editor/Camera
India Whiteley = Editor/Camera
Nadia Skalli = Producer
Me = Editor/Camera

Skills Development Essay

Within my Foundation Portfolio, I created the front cover, contents page and double page spread of a rock magazine called Rock Revolution which focused on all the aspects of the rock music industry and was aimed at people that belonged within the C1, D, E category of the hierarchy, like most other rock magazines. However, what made mine different to other magazines of that genre is that mine focused more on the upcoming bands rather than the bands that are already out there being successful. In order to do this I used Adobe Photoshop CS5 to manipulate the photos, which I had taken previously to include within my work. I had chosen to use Photoshop because it would ensure me a more professional looking result and ensure that any mistakes that I had made within the shooting of the photos could be altered a small amount to make the problems look less noticeable, which I was in need of within a few of my photos. In order to create my pages I used Microsoft Publisher in order to ensure that everything would be aligned and look professional. I used Blogger to present my work and to show my progression from planning to creation to the finished product.

Before I started AS Media, I had a limited experience with some of the programs that we were going to use. I had previously used Photoshop in small doses for my own leisure at a friend’s home but never used it for a piece of work and I had them there with me every time. Also, I had previously used Microsoft Publisher to do some work within ICT in secondary school but I had never created pages such as what I did with this project. Blogger was a new experience to me too; it took me a while to become familiar with the controls and what was expected of me when posting blogs up.


We were asked to attempt a preliminary task before we took part in the main task, which was to design the front cover and draft a contents page of a college magazine personalised to Wyke College, which would develop our skills so that we would be able to increase the skills that would be required in order to face the main task of creating our own music magazines. One of my friends helped me with my Photoshop skills as she had been taught how to use it within her Photography lesson, so along with the help that I received from my teachers, my understanding of Photoshop was well adapted when it came to the main task. I found that my planning for the preliminary task wasn’t done correctly because I found that I planned lots on paper but never got round to putting it up on Blogger, which I continued to do so when it came to the main task, I continued to plan my ideas on paper as I was explaining to my friends what I was hoping to accomplish, however, the paper versions never managed to get on blogger. This is a lesson that I hope to learn and avoid when it comes to my music video since I have already started planning my video on paper. I found that showing my paper ideas to my teachers and asking them how it could be improved helped me loads because it helped me make my work better as they were able to tell me what was working and what wasn’t. However, I soon found that, planning wise, my ideas were great but realistically they were too advanced for me due to my very vivid imagination getting away from me, which is a flaw that I am worried about with my music video planning. The creation of my work was the hardest as I had forgotten all my previous Photoshop work and needed to learn it all from scratch yet again. I found that picking the skills was easy and due to the genre of magazines I was doing I found that I hadn’t needed to use most of them very much. I ensured to make my products follow the basic conventions of a typical magazine by looking on the internet for a barcode generator, looking at previous rock magazine and getting an average price and putting that on my magazine and making sure to tell the readers of my magazines what is occurring within the magazine and what will be in the following weeks magazines.


Throughout the planning stages of my magazines I compared my magazine to existing rock music magazines in order to gain inspiration of the conventional items to put inside it, I took my insight from magazines such as: Kerrang, Classic Rock, Metal Hammer and Rocksound which were all really helpful when it came to what I was supposed to put inside my magazines. This is because they were all from different aspects of the rock music scene, therefore they all included different things and gave me different thoughts which I manipulated and created my own concoction of rock music by adding a variety of articles from each of the magazines. For example: the section on letters and pictures from the readers and the 2 month tour guide I got from the beginning of Kerrang magazine where they include items that the readers have sent in. When choosing my models for my magazines, I took fashion into account as to who could look the part comfortably as well as looking for people that would be willing to be in it, which happened to be the same person in both of them. I had to take tips from my teachers about how to take the pictures accurately and to make them have the effect that I wanted them too, which was surprisingly easy as I had to darken the picture to give it a more gloomy feel and emphasise the colour a bit more to show flamboyance.


By using Blogger, I found that I was able to see the alterations that I made to my work and was able to witness how my skills had developed from the college magazine task to my final project. I admit that I feel that my final project could have been tweaked further to make it better, but I also feel proud of the work that I have done. My abilities have changed a dramatic amount as I am now able to create much more dynamic pictures in order to appeal to my target audience and attract people that would be interested in my magazines. When evaluating my work, I then understood why we chose to use Blogger as I was able to look over my previous work and create a more accurate depiction of where my skills started at and where they were once I had completed my final project.

word count 1140

Monday 17 September 2012

Key Audience Terms

Qualitative Data
It is information which is gathered from conducting interviews, observations and is written down in the form of words. May include detailed descriptions of situations, events, people, interactions, observed behaviors, and people’s own thoughts about their experiences, attitudes, and beliefs
 
Quantitative Data
It is information which is gathered in numbers, and focuses on things that are numbered or can be counted or categorised. Using close-ended questions where participants have a limited number of answers to choose from.
 
Psychographic Data
Psychographic data is the study of personality, values, attitudes, interests, and lifestyles. This data focuses on interests, activities and opinions of a particular audience. It can be valuable when looking at certain fields such as; Marketing, demographics, opinion and social research. 
 
Demographic Data
Demographic data are the characteristics of a certin audience, including sex, age, family medical history and other characteristics which could be vital to understanding a person or company's audience. 

Thursday 13 September 2012

My Influences


                                  Her name is Alice - Shinedown

Question(s) to ask in interview
  • If you could imagine the video for Shinedowns Her Name Is Alice what would it be like?
  • Do you think an Alice In Wonderland video would be to difficult to recreate?
  • Do you think an Alice In Wonderland storyline is to obvious a choice for this song?

                                        Alice - Avril Lavigne
  • Which aspects of the video for Avril Lavignes Alice could I look at putting in my product?
  • What is missing from the video for Avril Lavignes Alice that I could make sure to add into mine?

   Picture of someone dressed as Alice influenced from Alice: Madness Returns
 
  • Do you think this version of Alice suits the song that I have chosen better than the conventional one (minus the knife)?
 


Wednesday 12 September 2012

Video Idea

At the beginning, I could start with her coming home drunk from a night out, then when she wakes up she's in a forest and has no idea where she is. She could walk around the forest and make some friends who are based upon the characters within the story but are not identical. Her accounter with the Mad Hatter could occur on a field where he is having a tea party/picnic on the grass with toys, this would still give the impression that he is crazy. In the middle, 'Alice' could be chased through the forest by a man all wearing black and holding a black sheet to represent the queens guard trying to get her. At the end, it could finish with the 'Red Queen' shouting 'Off with her head' and then 'Alice' wakes up in her bed again. Costume wise, I would have 'Alice' in a light blue dress or a light blue top with jeans with plain make-up. The 'Red Queen' will wear a red dress and heavily made-up. The 'Mad-Hatter' will wear a bunch of clothes that don't go together and that are very bright colours.

Song Lyrics

If I had a world of my own
Everything will be nonsense
Nothing will be what it is
Because everything will be what it isn't

I invite you to a world
Where there is no such thing as time
And every creature lens themselves
To change your state of mind

And the girl that chase the rabbit
Drank the wine and took the pill
Has locked herself in limbo
To see how it truly feels

To stand outside your virtue
No one can ever hurt you
Or so they say

Her name is Alice(Alice)
She crawls into the window
Shapes in shadows,
Alice(Alice)
And even though she's dreaming, she knows


Sometimes the curiosity
Can kill the soul but leave the pain
And every ounce of innocence
Is left inside her brain

And through the looking glass
We see she's painfully returned
But now off with her head
I fear is everyone's concern

You see there's no real ending
It's only the beginning
Come out and play

Her name is Alice(Alice)
She crawls into the window
Shapes in shadows,
Alice(Alice)
And even though she's dreaming
She's unlocked the meaning for you

This kingdom good riddance
Good freedom and innocence
Has brought this whole thing down

Her name is Alice(Alice)
She crawls into to the window
Shapes in shadows,
Alice(Alice)
And even though she's dreaming
She's unlocked the meaning

She's unlocked the meaning for you
In contrary was, what it is it wouldn't be
And what it wouldn't be it would, you see

Song Choice - Her Name Is Alice by Shinedown

For this song I thought I could do an "Alice In Wonderland" storyline since the story is focused around the famous story of "Alice's Adventures in Wonderland".

The band Shinedown are from Jacksonville, Florida which already have had their helping getting onto the music scene with artists such as Lynyrd Skynyrd putting them onto the rock 'n' roll map previously. They formed in 2001 after Lead Vocalist Brett Smith had left his other band. It took a year for the members to be able to collaborate together successfully, once they did it didn't take long for the record labels to come flying in. In 2002, Shinedown signed themselves to Atlantic Records and started working with producer Bob Marlette (who had previously worked with Ozzy Osbourne, Saliva and Black Sabbath) thus creating their debut album Leave A whisper.

Leave A Whisper was expressed as being a collaboration of Skynyrd and Led Zepplin combined with Otis Redding and Staind and Tool -  then mixed into their own concoction of rock 'n' roll/heavy metal. The resulting mixture has been described as 'a true feast on the senses, blending bold strident guitar power, blues driven vocal fury, and cutting edge metallic mayhem into a swirling cauldron of bubbling rock reactants. This is heavy music that stands head and shoulders above today's field of cookie-cutter rock practitioners.'



Monday 10 September 2012

Codes & Conventions Essay

Each type of genre of music video has different codes and conventions that makers of products from that genre should adhere to. For my project, I am doing a music video for Her Name Is Alice by Shinedown. The genre of this band is described as Alternative rock or post-grunge which have a very specific selection of codes and conventions that I must try to follow, however, I am voluntarily choosing to go against these codes and conventions in order to make my work a bit more unique to me.

After looking at previous Shinedown videos, I have found a few similarities between them all which would be considered a code or a convention which I would have had to follow if I was trying to replicate their style of creation. Most of all, I have found that within the videos there are clips of the band lip synching while looking at the camera and playing their instruments. This breaks down the 4th wall within the shot and involves the audience within the performance. Also, the idea that the clips are used gives a break between the storyline that is within the music video. The use of close-ups on the shots are for us to be able to see their emotions towards the topics that they are talking about within their songs which is effective because we are able to see if the song has some connection to the band, also, by their expression we are able to see how we should interpret the song and what style of song it is, e.g. emotional, break-up, etc. I am choosing to ignore this convention because I think it would be difficult to embed this idea into my music video with the storyline that I am doing.

Shinedown also focus their music videos around some sort of a narrative, which always portrays the meaning of the lyrics so that we are helped to understand the meaning of the song in more depth. I will follow this convention because the music video that I am creating if following the Alice in Wonderland story, therefore, I have no choice but tell a story within the video. The narrative within Shinedown’s songs always consist of the lead singer being in it somewhere which shows that the songs have some significant meaning to the band or to the lead singer in particular because they are able to see what is happening within the video themselves and therefore are retelling the story that had happened to them.

Colour wise, Shinedown focus a lot on dark colours and keeping to the rock music video conventions which is usually dark colours and lots of shadows. This is a convention that I would like to try and put in my video because my story is meant to be crazy and a little creepy twist to a traditional children’s story. Also, they like to finish the story lines, which they incorporate within their music video, by the end of the music video, therefore creating a story throughout the entire song and so we are more likely to remember the story and more likely to watch the whole video to find out what happens at the end. This is another aspect that I will make sure that I include within my project because my storyline as a distinct beginning and therefore will need a distinct ending in order to keep the mirage up throughout the video.

Friday 7 September 2012

Summary of Summer Work

During the summer, I created a story board for Complicated by Avril Lavigne, which I have also considered for the music for my final project. However, I am still debating what style of music to do. Therefore, I have changed my song to one that is a little easier to find locations for and that is a little bit more challenging as far as filming and costuming concerned.